Work smart to play long
OK, it’s not always as severe as that, but sometimes innovation truly changes an entire industry and means wealth for one company and bankruptcy for another.
Think about how NetFlix outmaneuvered Blockbuster. Or how Google outmaneuvered Yahoo!. Or how Apple with its iTunes store outmaneuvered Tower Records, Virgin and the entire music industry.
The problem is that companies become fossilized in the way they do things. Certain assumptions become seen as a necessary part of the process. Infrastructure gets built around a specific way of doing things. So, how can you innovate, transform the way you do business, and ensure that your company will thrive for years to come? The answer is:
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